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Lyndsey Harper, MD : Texas Is a Wonderful Place To Hire Experienced Talent and Run a Business

Lyndsey Harper, MD of Rosy.

Tell us about yourself?

I am the founder and CEO of Rosy, a first-of-its-kind app and media platform that offers personalized solutions for sexual wellness. Our work spans across a woman’s entire lifespan, from menstruation through menopause and beyond.

I completed my Ob/Gyn residency in 2011 at Baylor Scott & White Health in Dallas, Texas, saw patients in private practice for seven years, and am now a hospitalist, Associate Professor of Ob/Gyn for Texas A&M College of Medicine, a Fellow of The American Congress of Obstetricians and Gynecologists, and a Fellow of the International Society for the Study of Women’s Sexual Health.

What lessons has being an entrepreneur taught you? 

Try an efficient, low-budget test to make sure that the product or service you are thinking of offering is wanted by the people that you think you might sell to. Try to find a different way to get to those customers than other companies have in the past.

Tie your business to something you really care about and know a lot about. This will give you the steam you need to keep going on the hard days as well as position you as an expert in the field so that you can spread the word about your unique offering.

If you could go back in time to when you first started your business, what piece of advice would you give yourself?

Startups are hard, but you are as qualified as anyone to do it. Your voice matters. Speak up. Protect your time for yourself and your family. Lead your team as an extension of your own personal values, even if that is different from what you normally see. Trust your instincts.

A lot of entrepreneurs find it difficult to balance their work and personal lives. How have you found that?

As a mom of three, a recovering ob/gyn, and a startup founder, this is a lifelong journey for me. I don’t really like to do anything halfway, and my life choices have certainly proven that.

When I started Rosy, I committed to women’s sexual health to make a real change- not to be a flash in the pan that flames out quickly. In order to achieve that, for myself and my team, we make concerted efforts to support each other when it comes to prioritizing personal and family time.

If I feel like I’m not there for my family, I am not nearly as effective as a leader to my team. My commitment to each group is 100% and that means spending thoughtful time with each.

It is not always in balance at all times, but if you zoom out and take a look at the big picture, the Rosy team is committed to building a sustainable environment that can go the distance.

Give us a bit of an insight into the influences behind the company?

As I was seeing patients in private practice, I realized just how many women have sexual problems or questions. Women are faced with a complete lack of sex ed, information about pleasure, and training about how to talk about sexual issues.

These challenges stifle our ability to successfully navigate changes in our sexual health that happen to all of us. I feel passionately that women deserve better, and as a physician, I was in the unique position to be able to do something about it.

What do you think is your magic sauce? What sets you apart from the competitors?

Rosy is the only platform that approaches women’s sexual health in a holistic way and understands the many facets of life that affect sexual health.

Now recommended by more than 4,300 healthcare providers across the country, and the only app found appropriate for recommendation by physicians in a recent study from Cedars Sinai, Rosy features experts in sexual medicine, sex therapy, pelvic floor physical therapy, and sex coaching.

Rosy is the go-to platform for women and their healthcare providers bridging the gap between what clinicians are able to do in the office and what women need to support their sexual health needs.

Our app is also intuitively and thoughtfully designed –– in 2022, Rosy won the Webby Award for Best Visual Design – Aesthetic in the Apps and Software Category.

How have you found sales so far? Do you have any lessons you could pass on to other founders in the same market as you just starting out?

Women’s sexual health is a brand new market. Given that it is actually part of health, many consumers expect for services and products to be covered by insurance.

Unfortunately, at this time, insurance companies don’t agree. It is our job to create a product that not only provides actual health benefits but is also engaging enough that women will actually want to pay for it themselves.

This is the balance that must be struck at the current time in our field- anything less will not survive.

What is the biggest challenge you have faced so far in your business, and how did you overcome it?

This is likely an experience that many other women founders face, but one of my earliest mistakes was underestimating the ability that I have to make a massive impact.

I can think of so many instances where I wanted to make my goals smaller in order to try to lower the risk and the perceived insecurity of the situation.

Accessing additional confidence and recognizing my own voice is important and even vital to the change we are creating in the world has been an ongoing journey, but one I stand prouder and prouder in every single day.

My team and I have extremely ambitious goals for Rosy and for the future of women’s sexual health. We have to continually stand in our power in order to make those goals happen.

What do you consider are the main strengths of operating your business in Texas over other states in the US?

Texas is a wonderful place to hire experienced talent and run a business. We have the opportunity to stand out with the infrastructure to support our needs.

Are there any disadvantages of operating our business in Texas?

Texas has not been a supporter of women’s health in recent developments. This has not affected us directly, but does affect the women of Texas and their doctors on a daily basis.

Texas has a pretty diverse population. How have you found the quickly changing demographics have impacted your business? Have you got new opportunities? Managed to expand your business into new areas?

Rosy has garnered positive attention in Texas since we launched. Women here, and across the country, are in need of more resources for their health that were made specifically for women, and Rosy is happy to meet those needs.

It is often reported that, in Texas, politics and business are intertwined. Have you noticed this? Has it impacted your business?

It is hard to ignore the political climate in Texas and the country as a whole when it comes to women’s health. The challenges of the past year have galvanized many of us in women’s health who are dedicated to providing women with the highest quality of evidence-based care available.

With rising prices across Texas (and the US as a whole) have you been impacted? Do you have a plan for dealing with inflation going forward?

Unfortunately, inflation is a reality that we as individuals, employers and businesses are all facing. We are committed to providing our community with the highest level of service and our team with a supportive environment. We will continue to prioritize those values as business decisions are made.

What do you want to accomplish in the next 5 years with your business?

In addition to our direct-to-consumer traction and physician support, Rosy is now starting to unearth the opportunities with B2B partners.

We are currently involved in 2 pilots with Cedars Sinai as well as Roche Diagnostics via their Creasphere program.

We are learning what a powerful tool Rosy is not only in affecting positive sexual health outcomes, but other screening and behavioral health outcomes as well. Additionally, these partners gain powerful patient engagement and data analysis tools through these relationships.

And finally, if people want to get involved and learn more about your business, how should they do that?

Download the Rosy app (https://www.meetrosy.com/download-rosy), or visit Rosy’s website (https://www.meetrosy.com), Instagram page (https://www.instagram.com/meet_rosy/?hl=en), or my own personal Instagram page (https://www.instagram.com/lyndseyharpermd/?hl=en).

Follow Rosy on Twitter or Linkedin.

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