Paul Billings: [Texas] Being in the Center of the Country Has Always Helped My Businesses, Easy To Get Anywhere on the Globe

Paul Billings of OmniCounts.

Tell us about yourself?

Entrepreneur who loves to create and build businesses. Nothing more exciting to me than the initial build phase.

What lessons has being an entrepreneur taught you? 

Patience and persistence, they both pay huge dividends with being an entrepreneur. The blood, sweat and tears that are required to get a business off the ground are totally worth it as the benefits of having a successful company far outweigh the costs.

If you could go back in time to when you first started your business, what piece of advice would you give yourself?

This will pay off way more than you think! As a company we were so tired assimilating a new client and we had no sleep during this four week period when they took inventory.

I recall thinking to myself is the payoff going to be good enough to justify this effort? Well they were the most respected name in retail. Having them love our service caused all other retailers to look to us for their inventory service, so future growth was no issue at all.

A lot of entrepreneurs find it difficult to balance their work and personal lives. How have you found that?

It’s difficult but manageable, you have to have the right spouse! My wife’s Father had been in the inventory business as well and his hours were like mine. None of my companies would have been successful without my wife’s support!

Give us a bit of an insight into the influences behind the company?

Carter Graves and I wanted to create a new alternative to inventory counting for retailers. Having been in the space before we knew what we wanted.

What do you think is your magic sauce? What sets you apart from the competitors?

Innovation and a huge head start! We have made inventory taking a “take anytime proposition”, as our software works on any smartphone, anywhere in the world. Take out your phone, scan a QR code and count, its that easy!

How have you found sales so far? Do you have any lessons you could pass on to other founders in the same market as you just starting out?

Find out what your potential customers want and then relentlessly pursue it! You will know when you have satisfied the clients.

What is the biggest challenge you have faced so far in your business, and how did you overcome it?

The MVP stage is challenging but we just persevered and to see such happy clients, it made it all worth it!

What do you consider are the main strengths of operating your business in Texas over other states in the US?

Being in the center of the country has always helped my businesses, easy to get anywhere on the Globe. Less regulations than other states as well.

Are there any disadvantages of operating our business in Texas?

Somewhat unreliable energy at times of late.

Texas has a pretty diverse population. How have you found the quickly changing demographics have impacted your business? Have you got new opportunities? Managed to expand your business into new areas?

We have a very diverse employment base and that is highly advantageous in running a business because you have so many different ideas coming together to solve problems.

It is often reported that, in Texas, politics and business are intertwined. Have you noticed this? Has it impacted your business?

Hasn’t really affected us at all.

With rising prices across Texas (and the US as a whole) have you been impacted? Do you have a plan for dealing with inflation going forward?

We have been somewhat but not as much as other companies.

What do you want to accomplish in the next 5 years with your business?

Deeper penetration in serving the retail space with newer and more nimble technologies.

And finally, if people want to get involved and learn more about your business, how should they do that?

You can email us at [email protected] or call us at 903-399-3772 or visit us at our website –

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