Shantel
Key Takeaways:
- The North Texas Innovation Alliance (NTXIA) has selected DRIVEN360 as its public relations agency of record.
- DRIVEN360 will support NTXIA in magnifying marketing and branding initiatives while providing counsel for long-term member and partnership development.
- NTXIA aims to promote economic development, improve efficiencies across municipalities, and enhance the everyday lives of North Texans through smart city technologies and holistic policies.
- DRIVEN360 is excited to collaborate with NTXIA to make North Texas a better place for all.
The North Texas Innovation Alliance (NTXIA), a regional consortium dedicated to transforming North Texas into the most connected, smart, and resilient region in the country, has announced its partnership with DRIVEN360 as its public relations agency of record (AOR). With years of experience in elevating leading technology brands and influential smart cities through bold integrated strategies and creative storytelling, DRIVEN360 is well-positioned to support NTXIA in achieving its goals.
A Shared Mission to Improve Lives
The primary goal of the North Texas Innovation Alliance is to promote economic development, improve efficiencies across municipalities, and enhance the everyday lives of North Texans. By adopting a holistic approach to smart city development, NTXIA aims to create a region that thrives on innovation, connectivity, and resilience.
“At NTXIA, our goal is to promote economic development, improve efficiencies across municipalities and enhance North Texans’ everyday lives by helping our members develop a holistic approach to developing policy, adopting smart city technologies, securing funding and more,” said Jennifer Sanders, NTXIA Executive Director and Co-Founder.
NTXIA serves as a connector, bridging the gap between organizations, individuals, and municipalities to ensure a collaborative effort towards success. By providing the necessary support and resources, NTXIA empowers its partners and members to make a significant impact in their smart city projects. The alliance is committed to amplifying its mission, goals, and tools, ensuring that everyone involved has a comprehensive understanding of how NTXIA can best support them in their smart city efforts.
DRIVEN360: A Trusted Partner for Growth
DRIVEN360, a world-class integrated communications and brand marketing house, brings extensive expertise to the table. The agency’s agile team has a track record of supporting groundbreaking technology solutions and leading smart cities through their strategic approach. With services ranging from public relations and strategic communications to brand counsel and strategy, integrated marketing, and partnership development, DRIVEN360 is well-equipped to support NTXIA’s communication needs.
Mike Caudill, President and CEO of DRIVEN360, expressed his admiration for NTXIA’s mission. “NTXIA’s mission to improve the everyday lives of individuals, families, businesses, and organizations across North Texas is inspiring,” he said. “As an agency, we are always looking to work with organizations such as NTXIA whose mission is greater than themselves.”
Caudill emphasized NTXIA’s commitment to implementing innovative smart city solutions and ensuring long-term success for municipalities. He believes that DRIVEN360’s collaboration with NTXIA will not only make a positive impact but also contribute to making North Texas a better place for all.
About DRIVEN360
DRIVEN360 is a disruptive integrated communications and brand marketing firm founded by Mike Caudill, a broadcast news personality, transportation/automotive expert, and PR veteran. The agency has a proven track record of launching startups into the global spotlight and driving success for blue-chip brands and Fortune 500 companies through bold, modern strategies. With a diverse portfolio that includes Fisker, Sprint, SoftBank Group, LINE-X, Sena Bluetooth, MiFi®/Inseego, Borla, Saint-Gobain, Fernando Alonso’s Kimoa brand, sports teams, Zero Motorcycles, and many others, DRIVEN360’s multi-industry expertise is unmatched.
From a media relations perspective, DRIVEN360’s ability to bring brands across various industries to the forefront of prominent media outlets across TV, digital, print, and social platforms sets them apart. Their comprehensive approach ensures that brands gain maximum exposure and reach their target audiences effectively.
About the North Texas Innovation Alliance
The North Texas Innovation Alliance (NTXIA) is a 501(c)3 consortium of key cross-sector stakeholders working together to develop and implement a smart region strategy for North Texas. The alliance brings together government entities, transit agencies, utilities/infrastructure providers, public safety organizations, educational institutions, and top technology developers from the private sector. Their mission is to break down silos and drive the collaborative use of data, technology, and community to address pressing challenges, improve quality of life, drive inclusive economic development, and promote resource efficiency.
In conclusion, the partnership between the North Texas Innovation Alliance and DRIVEN360 holds great promise for the region’s future. By leveraging DRIVEN360’s expertise and amplifying their marketing and branding initiatives, NTXIA aims to create a smarter and more prosperous North Texas for all its residents.
