Shantel
Key Takeaways:
- Shug’s Bagels, a celebrated neighborhood bagel shop in Dallas, has chosen Tegan Digital to broaden their digital reach ahead of the opening of a second location.
- Tegan Digital will be leading marketing efforts and providing strategic guidance for ongoing projects.
- Despite the pandemic, Shug’s Bagels rapidly gained popularity for its unique Texas twist on New York-quality bagels and deli offerings.
Shug’s Bagels Taps Tegan Digital
Dallas’ beloved neighborhood bagel shop, Shug’s Bagels, has partnered with local agency Tegan Digital to expand their digital footprint in anticipation of the grand opening of their second location on Lemmon Avenue. Tegan, as Shug’s Agency of Record, will direct marketing efforts and provide strategic input for ongoing projects. This partnership aims to continue growing awareness and enthusiasm for Shug’s distinctive “Dallas bagel” approach.
“Engaging Tegan for this thrilling phase of expansion is crucial as we prepare to introduce our latest location while continuing to invest in the incredible community of customers we’ve connected with over the past three years,” said Shug’s Founder, Justin Shugrue. He added, “Tegan knows Dallas. They love Dallas. And they want to see their community thrive, just like we do.”
A Thriving Bagel Business
Shug’s Bagels, which established its flagship SMU-adjacent location on Mockingbird Lane in June 2020, rapidly became a favored local hangout despite the pandemic. The shop’s unique Texas take on New York-quality bagels and deli offerings has attracted a devoted following. Their personal connection with local customers has fostered a tightly-knit community that’s eager to wait in long weekend queues for Shug’s innovative and seasonal spins on classic breakfast and deli sandwiches.
Poised for growth and with abundant opportunities ahead, Shugrue attributes the shop’s success to its dedicated bagel enthusiasts, stating, “Good bagels and great people. That’s what we’re all about.”
About Shug’s Bagels and Tegan Digital
Founded in 2020 by New York native and Southern Methodist University graduate Justin Shugrue, Shug’s Bagels is proud to serve world-class Texas-style bagels at its flagship location on Mockingbird Lane in Dallas. The second location on Lemmon Avenue is slated to open in the summer of 2023.
Tegan Digital, a digital-first, full-service marketing and advertising agency based in Dallas, Texas, has partnered with clients from startups to Fortune 100 companies to build significant digital experiences over the last 12 years. For more information, visit tegan.io.
