Boundless Rider: Revolutionizing Specialty Vehicle Insurance in Texas

The new insurance startup offers customizable and competitive policy coverage for motorcycle and powersport riders, with a distinct focus on customer-centric service.

Key Takeaways:

  1. Boundless Rider, an innovative insurance agency, is now available in Texas and will be expanding to other states in the near future.
  2. The company offers customizable policies for owners of on-road and off-road motorcycles, ATVs, UTVs, snowmobiles, scooters, mopeds, and soon, ebikes.
  3. Boundless Rider’s unique value proposition lies in its modern, innovative, and flexible insurance products that cater to riders’ unique needs.
  4. The company’s easy-to-use agent portal, including a quick-quote tool, allows agents to efficiently match riders with suitable coverage.
  5. Redpoint County Mutual Insurance Company underwrites all Boundless Rider policies in Texas.

About Boundless Rider

Boundless Rider Insurance Agency LLC, a wholly-owned subsidiary of MileUp, Inc., is a groundbreaking insurance startup dedicated to providing specialized insurance products to owners of specialty vehicles like motorcycles, ebikes, ATVs, UTVs, and snowmobiles. The company places rider-centricity at the core of its business, offering excellence in claims handling, policy underwriting, and customer service.

Bringing Innovation to Specialty Vehicle Insurance

Boundless Rider launched in Texas, offering competitive and customizable policy coverage for a wide variety of specialty vehicles. The company’s unique insurance products are designed to cater to the diverse needs of Texas riders, including those who are preparing for the world’s largest motorcycle rally in Sturgis, South Dakota.

At the heart of Boundless Rider’s offerings is flexibility. The basic insurance plan meets the minimum liability requirements in Texas, but the company also offers a wide range of optional coverage. These include higher liability limits, uninsured/underinsured motorist protection, medical payments, and personal injury protection. Comprehensive and collision coverages can be added, providing protection in case of physical damage. Further customization options encompass features like 24/7 roadside assistance, replacement cost, trailer transport, and specialized coverages for off-road vehicles.

CEO and Founder Blair Baldwin notes, “Riders across Texas deserve a modern, innovative, and customized insurance product that offers both protection and flexibility. Motorcycle and powersport insurance has historically been an ancillary product line, and the unique needs of riders were often overlooked. We created Boundless Rider to enhance all aspects of the value chain, so that riders can spend more time on the open road and less time thinking about insurance.”

Streamlining the Agent Experience

In its efforts to modernize the insurance process, Boundless Rider has developed an easy-to-use agent portal, which includes a 30-second “quick quote” tool. This feature enables agents to quote and bind policies swiftly for new and emerging powersport vehicle classes, providing customers with specialized coverage offerings and multi-line discounts.

A Venture-Backed, Digital MGA with a Vision

As a new, venture-backed, digital MGA, Boundless Rider is focused on product innovation, aiming to cater to the needs of the 20 million motorcycle and powersport riders in the United States. The company is modernizing specialty vehicle insurance product lines, underlying technology, and user experience to offer a best-in-class product for an underserved market. The direct-to-consumer brand and digital conversion funnel, as well as pilot programs with regional P&C carriers, position Boundless Rider as an innovative player in the insurance industry.

To learn more about Boundless Rider and its services, visit

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