Newton’s First: Pioneering Inclusive Athleisure Wear for Plus-Size Men

The Texas-based startup launches a Kickstarter campaign to diversify everyday wear options in the big and tall category.

Key Takeaways:

  1. Newton’s First is a startup brand designed by and for big and tall men, focusing on inclusive athleisure wear.
  2. The brand has launched a Kickstarter campaign, inviting consumers to support their mission of diversifying clothing options in the plus-size men’s category.
  3. The company’s founders, Wil Cuadros and Amit Patel, see their brand as a larger version of Lululeumon, given the lack of athleisure options in big and tall categories.
  4. Proprietary sizing, tested on over 50,000 men across five continents, ranges from 1XL to 6XLT, with waist options from 40 to 64 inches, and inseams between 30 and 38 inches.
  5. The inaugural collection features high-quality, machine-washable, moisture-wicking, and wrinkle-resistant fabrics that move with the body, providing maximum comfort throughout the day.

About Newton’s First

Newton’s First is a game-changing apparel startup committed to providing inclusive, stylish, and comfortable athleisure wear for plus-size men. Backed by over two decades of industry expertise, the brand represents a passionate response to the lack of variety in everyday wear for big and tall men. Founded by Wil Cuadros and Amit Patel, the startup aims to become a new standard in comfortable and fashionable apparel for this overlooked demographic.

Kickstarting a Revolution in Inclusive Fashion

Newton’s First launched its Kickstarter campaign on August 1, 2023. The campaign creates an opportunity for consumers to contribute to a startup that is passionate about broadening the spectrum of clothing choices exclusively for today’s plus-size men. The startup’s initial focus is on casual apparel and everyday wear, making a mark in the athleisure category for big and tall collections.

Amit Patel, one of the founders, asserts, “Our team is a hallmark of inclusivity in an industry where there is room for growth and variety. We named our brand after Sir Isaac Newton, whose first law of motion defied the laws of physics. We envision a world where clothing is engineered to be durable, flexible and comfortable so nothing is holding you back.”

Disrupting the Athleisure Market

Despite being a rapidly growing segment, valued at $16.6 billion in 2020, the athleisure market has been slow to accommodate the needs of plus-size men. Newton’s First aims to disrupt this trend by designing athleisure wear for an overlooked demographic, in response to the growing demand for comfortable, functional business casual clothing.

The proprietary sizing method, tested on over 50,000 big and tall men across five continents, is a testament to the brand’s commitment to fit and comfort. The clothing sizes range from 1XL to 6XLT, offering waist options from 40 to 64 inches and inseams between 30 and 38 inches.

Engineering Comfort and Style

Newton’s First clothing line goes beyond size inclusivity—it’s about comfort, style, and durability. The materials are of high-quality, machine-washable, soft to the touch, and designed to be flexible, moisture-wicking, and wrinkle-resistant for a polished look.

The inaugural collection includes items like the Isaac Shirt, Duncan Pant, Avery Hoodie, Allen Jogger, Derrick Vest, and Rooney Jacket. All are crafted from four-way stretch fabrics that move with the body, ensuring maximum all-day comfort.

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